Arts, Culture, Fashion, Music — June 20, 2012 8:30 am

Bon Iver Takes a (Terrible) Stab at Shoe Design

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Photograph: Keep Company

Justin Vernon (front-man of the band and artistic moniker “Bon Iver”) has followed in the fatal footsteps of other musicians-turned-shoe-designers like J. Lo and Jessica Simpson by creating a god-awful pair of shoes (see above). Vernon collaborated with the Keep Company to make the Keep + Bon Iver shoe, “The Ramos”.

The high-top, street sneaker concept is not so terrible, but the double feather toe design just screams I’m working extremely hard to attract the Coachella attending demographic. A statement that simply does not need to be made anymore. Ever. By anyone. Sorry, Justin. Feathers are like so forever ago.

Photograph: Keep Company

Oh wait, it’s not a feather? It’s a fish bone? On a salmon colored sneaker? Weird. Maybe it has something to do with the company’s stated contribution to the cause of saving abandoned animals. I guess I just didn’t know that abandoned domesticated fish was a problem in the United States.

I think the company’s disclaimer says it all: “Keep + Bon Iver shoes are final sale.”

Sorry, J. Vernon. Stick with the unintelligible lyrics and soothing synth-y sounds. You’re real good at that.

source: keep company

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